Strategy

Demag Cranes pursues a consistent strategy to attain sustained profitable growth. Growth is not an end in itself, but has to satisfy the requirements of clearly defined financial targets – with the corporate focus on organic growth. The success of this strategy has been achieved principally through significant internationalisation of its business, the successful development and market introduction of new, innovative products, ranges and series and the implementation of extensive programs to increase efficiency. The Company’s leading market position is to be further expanded by means of innovation and continuous structural improvements in the coming years.

With more than 1,000 patents and above-average high investments in research and development, Demag Cranes focuses on innovation and technology leadership. Development and production are always carried out on a modularised and standardised basis. Through close cooperation with crane-manufacturing partners in the Industrial Cranes segment, the Group also achieves broad geographical coverage in less industrialised regions and a high level of operating flexibility.